以国际化标准定义中文创意

伦敦国际奖 (LIA) 华文创意是全球唯一表彰世界顶级华文广告创意的奖項,由LIA 伦敦国际奖所创立。

华文作为世界上最杰出的语言之一,伦敦国际奖华文创意,意旨突破我们的传统局限,帮助全球更好的认识到华文的世界顶级广告创意构思,文案撰写和作品制作。

伦敦国际奖华文创意的评审团将由世界顶级华文创意人组成,所有参赛作品将按照 伦敦国际奖全球奖项相同的国际标准进行评审。获奖者将获得梦寐以求的红色雕像奖杯—采用与伦敦国际奖全球奖杯相同标志性雕像的设计,绚丽的红色奖杯主身和加上金、银、铜,3款颜色的底座。

不仅如此,伦敦国际奖华文创意的获奖者将被列入亚洲创意排行榜 (Campaign Brief Asia’s Creative Rankings)。因此,在赛事中获胜将让您跻身于创意精英之列,同时也意味着您创造了足以改变整个广告行业的作品,将创意历史轮盘的指针又向前推动了一步。

赛事将面向来自所有国家的广告创意者,唯一要求只需参赛作品为中文且原创。谨记!所有参赛作品必须使用华文原创、原版形式,不得有任何从原版英文的翻译创意。不得是任何原版英文创意的翻译版本。

The global benchmark for Chinese creativity

LIA Chinese Creativity is the only global award show that celebrates the very best of Chinese-language creativity.

Established by London International Awards, LIA Chinese Creativity expands our legacy to recognise world-class advertising ideas conceived, written and produced in one of the world’s most prominent languages – Chinese.

With a high-calibre panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.

What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.

So winning at LIA Chinese Creativity puts you among the creative elite. It means you’ve created game-changing work and moved the creative needle.

The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format with no English-translated ads allowed.

2019伦敦国际奖华文创意获奖作品

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