伦敦国际奖


2016伦敦国际奖包装类全场大奖
作品:Nameless Paints
公司名称:KOKUYO
参赛者:Dentsu Inc., TOKYO
作品描述

Nameless Paints   最通俗易懂的色彩颜料包装设计

World’s first Nameless Paint Set.

世界第一套通俗易懂的色彩颜料。

A  whole new way to understand the way colors are  made.

一个全面全新的方式去理解色彩形成的方法。


[BACKGROUND]

We usually have a biased view about color of water is the”aqua blue”,the color of the sky is the”sky blue”,and so on.As a matter of fact,however,water is transparent and the sky has a lot of facial expressions throughout the day.We assumed that this kind of bias toward colors is caused by the convenient names given to each color.We then thought this might have an adverse effect on children.

『前言』

我们通常有偏见对水的颜色是“浅蓝色”,天空的颜色是“蓝色的天空”,等等。事实上,然而,水是透明的,天空一整天有很多不同的表现。我们认为这种偏见对色彩是通过给每个颜色方便起名而引起的。我们认为这可能会对孩子有不良影响。


[SOLUTION]

Instead of naming the colors,we represent watercolors by using the combination of the three primary colors.New paint you can find the original color of your own while learning the principles of color.”I cannot find at a glance the color i always use”This kind of inconvenience will develop a sense to see through the essence.

『解决方案』

我们表现水彩通过采用三原色的组合来代替命名的颜色。在学习颜色原理同时你可以找到你自己的原色。“我无法马上找到我一直用的颜色。”这种不便将发展成一个透过本质看的观念。


[RESULTS]

Despite the fact that is was sold only in Japan.It was featured in media around the world through word of mouth.Also, discussions on colors were held in various places across borders and languages.In fact,once we let the children use this paints,many of them performed the unique use of colors that cannot be seen so often.

『后果』

尽管只有在日本出售的事实。它的特点是在世界各地的媒体口碑。同时,讨论了在不同地方色彩的跨国界和语言。事实上,一旦我们让孩子们使用这幅颜料,他们中的许多人进行了独特的颜色的使用这是不经常看到的。

Your WATER=AQUA BLUE? 你的水=水蓝色?

Not knowing the color inside.children put colors they don’t usually use on the palette.ending up with pictures much more colorful than usual.

不知道内在的颜色。孩子们通常不使用调色板来用颜料。最终画面比平常的更有色彩感。


Your SKY=SKY BLUE?你的天空=天空蓝?

”Why didn’t anyone think of this?” I wish I could have learned this way .””This is useful not only for children but for all generations.”Various opinions were exchanged online.

“为什么没有人想到这个?”我希望我能学到这个方式。“这不仅对孩子有用,而是对所有的人有用”个别的意见将在线评价。